Set up in 1977, the North West Film Archive preserves moving images made in or about Greater Manchester, Lancashire, Cheshire, Merseyside and Cumbria and offers a variety of access services to users in the public, academic and commercial sectors.
This film is part of Free
Her Dress Allowance
Let me tell you a secret - how a friend's advice on shopping wisely restores harmony in the family home.
From the collection of:
Overview
In this promotional film for the Co-operative Wholesale Society, a husband and wife argue at breakfast about her dress allowance. The dispute remains unresolved until the woman's friend comes to the rescue. By revealing the secret of her own Co-op purchases, she inspires our heroine to follow her example, dressing stylishly and economically, and thus restoring peace in the family home.
The preservation of this film was funded by a grant from the National Heritage Memorial Fund.
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