National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
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Local Cinema Advertisements - Ammanford
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
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Overview
A night out at the cinema and the adverts reveal what a wondrous place you live in! No-one with a coal fire can be lacking in "health, comfort [or] economy". You may be drowning but "all kinds of waving" are available from Percy Peach, and Sims the butcher ensures a happy family with every joint sold. The jewellers can provide rings that are "a pledge of joy to every bride",the florist flowers, a "gift that speaks when words fail" (useful, no doubt, for some errant grooms).
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