We want to get to know you more to help improve our service. Please take 2 minutes to fill out our survey here. Thank you! test2

Discover content and watch films on our latest and improved iOS app. Download it here!

This film is part of Free

Good-Bye Old Year

The glitz and glamour of 1930s Hollywood is evoked in this short film, wishing cinema audiences a Happy New Year, ushering in what proved to be the very dark year of 1939.

Announcement 1938 1 mins

From the collection of:

Logo for Yorkshire Film Archive

Overview

In the style typical of the Hollywood films of the 1930s, with the top hats and champagne glasses evoking the films of Fred Astaire and Ginger Rogers, cinemas wish their audiences a Happy New Year, sang to the tune of Auld Lang Syne, for that inauspicious year of 1939.

There is no information on this film other than that it was donated by a Mr Smith. He also donated a cinema advert from around the same time for Fan Fare magazine: “The Pocket Magazine for All Filmgoers”. Presumably this cine short was made for any cinema to use, as there isn’t anything to indicate a link to a particular cinema or cinema chain. Brought over by emigrating Scots, Auld Lang Syne had been popularised as an anthem for New Year by Guy Lombardo and his Royal Canadian Big Band who played it on his American radio and TV shows from 1929 onwards. Perhaps fittingly, a nine-year-old Shirley Temple sang the song to a dying soldier in the 1937 John Ford film Wee Willie Winkie.