We want to get to know you more to help improve our service. Please take 2 minutes to fill out our survey here. Thank you! test2

Discover content and watch films on our latest and improved iOS app. Download it here!

This film is part of Free

Co-op 3-D Film

This strange early 1950s stereoscopic 3-D film is a colourful document of the Co-operative Wholesale Society in Doncaster

Advert 1952 1 mins

Overview

This exceedingly odd colour stereoscopic film, made by the Co-operative Wholesale Society in Doncaster and originally intended to be viewed through special glasses, was created when the early 1950s craze for 3-D films was at its height. A cheerful Co-op milkman makes the most of the effect, proudly offering a bottle of his finest milk to the viewer.

This is a short excerpt from a film that is nearly half an hour long in its entirety. Among the other delightful sights contained therein are a young woman exhaling smoke from a ‘smooth as velvet’ Co-op cigarette, and a man bunging delicious Co-op biscuits at the camera.