This film is part of Free
The Magician
Alakazam! The fuel demon conjures up some fuel-saving tips for a wasteful family to help the war effort
Overview
Put that light out! And while you're at it, go easy on the coal and turn down the cooker. The fuel demon in this wartime public information short might be more smoke and mirrors than fire and brimstone, but his message is clear enough. The special effects are limited, but contrasting examples of energy wastage in the home with trick photography of factories and trains slowing down is effective.
The film was produced at Paul Rotha Productions by Bridget "Budge" Cooper, one of a number of women working in the British Documentary Movement. The question does remain why this mystical figure doesn't use his powers to stop the war altogether, rather than pick on one family's fuel habits - but the message seems to have been considered effective.
Related
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 0 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Coughs and Sneezes Coughs and Sneezes
Public Information Filler 1945 1 mins
One of Richard Massingham’s most famous public information films, which lead to the ubiquitous mantra: "Coughs and Sneezes Spread Diseases".
I Am a Litter Basket I Am a Litter Basket
Public Information Filler 1959 6 mins
A heartfelt cry on behalf of the world's litter-baskets.
Charley's Black Magic Charley's Black Magic
Animation & Artists Moving Image 1949 9 mins
Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow
Lonely Water Lonely Water
1973 2 mins
Terrifying public information film presenting the horrific consequences of playing in or near rivers, ponds and other water hazards.
Morecambe and Wise - Be Wise Don't Drink and Drive Morecambe and Wise - Be Wise Don't Drink and Drive
Public Information Filler 1963 1 mins
Ernie tells Eric to ‘be wise’ and not drive home after their Christmas party
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Trixie Parkin-Christie of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.