National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
This film is part of Free
Local Cinema Advertisements - Ammanford
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
From the collection of:
Overview
A night out at the cinema and the adverts reveal what a wondrous place you live in! No-one with a coal fire can be lacking in "health, comfort [or] economy". You may be drowning but "all kinds of waving" are available from Percy Peach, and Sims the butcher ensures a happy family with every joint sold. The jewellers can provide rings that are "a pledge of joy to every bride",the florist flowers, a "gift that speaks when words fail" (useful, no doubt, for some errant grooms).
Related
David David
Drama 1951 38 mins Location: Ammanford/Rhydaman
This drama-documentary about the everyday life of a Welsh caretaker and ex-miner was the first film produced by the BFI, in 1951.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Luke Bean of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Samantha Arnold of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.
Horace Ové on Pressure Horace Ové on Pressure
Inside Film 2005 36 mins
The acclaimed director discusses his landmark film in this interview from 2005.
Baltimore - Exclusive Q&A Baltimore - Exclusive Q&A
Short interview 2024 28 mins
Directors Christine Molloy and Joe Lawlor dig deep into their thrilling biopic Baltimore, in discussion with Nadia M Oliva.
Pressure star Herbert Norville on Horace Ové's masterpiece, the first full-length Black British film Pressure star Herbert Norville on Horace Ové's masterpiece, the first full-length Black British film
Inside Film 2023 17 mins
Actor Herbert Norville discusses working with the pioneering filmmaker on his groundbreaking 1975 drama, Pressure.
Horace Ové: Reflecting the People – A Career Retrospective Horace Ové: Reflecting the People – A Career Retrospective
Inside Film 2023 77 mins
An impassioned discussion on the life, work and legacy of the eminent filmmaker Horace Ové, chaired by Samira Ahmed.