The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border..
This film is part of Free
Pex: Pin Pin Nylons
Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.
From the collection of:
Overview
"Legs on ladders but no ladders on these legs". We can only imagine how the advertising team felt when they came up with the idea of posing women next to a step-ladder to promote Pex nylon stockings - probably pretty happy with their day's work. Although the concept is unlikely to trouble Mad Men's Don Draper its objectification of the female form is very much of its time. And if this strategy doesn't work there's always the attractive price: only 9/11 a packet!
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
Related
Watch for free
Pex: No-Run Nylons Pex: No-Run Nylons
Advert 1965 0 mins Location: Leicester
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
Watch for free
Ugandan Asians in Leicester Ugandan Asians in Leicester
News 1972 8 mins Location: Leicester
Bringing "sweet memories of Uganda" to the East Midlands.
Watch for free
Asian Fashions Asian Fashions
News 1976 4 mins Location: Leicester
The sari has been worn by Asian women for millennia and in 1976 it was about to become a staple of wardobes across the UK.
Watch for free
Immigration Control Immigration Control
Current affairs 1978 9 mins Location: West Bromwich
The UK's immigration laws have prevented Dara Singh from seeing his family for a decade. His is one of many sad stories...
Watch for free
Indian Businessman Indian Businessman
News 1975 4 mins Location: Leicester
He arrived in Britain with £3 and went on to become one of the richest business men in the Midlands. How did Amrat Parmar do it?
Watch for free
Indian 11th Republic Day Celebrations at Leicester Indian 11th Republic Day Celebrations at Leicester
News 1959 1 mins Silent Location: Leicester
Samosas sit alongside sandwiches as India's Republic Day is celebrated in fine style in Leicester.
Watch for free
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Watch for free
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Watch for free
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Watch for free
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
Watch for free
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Watch for free
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.